Brendan Kiley wrote an article for Seattle’s The Stranger entitled Ten Things Theaters Need to Do Right Now to Save Themselves: In No Particular Order. Below is the top ten with my reactions. Th article focuses on the fringe as the main type of theater that should implement these changes. What do you thing?
1. Enough with the goddamned Shakespeare already. The greatest playwright in history has become your enabler and your crutch, the man you call when you’re timid and out of ideas. It’s time for a five-year moratoriumâ€”no more high schoolers pecking at Romeo and Juliet, no more NEA funding for Shakespeare in the heartland, and no more fringe companies trying to ennoble themselves with Hamlet. (Or with anything. Fringe theater shouldn’t be in the game of ennobling, it should be in the game of debasement.) Stretch yourself. Live a little. Find new, good, weird plays nobody has heard of. Teach your audiences to want surprises, not pacifiers.
Goes big right off the bat. I am torn by this one as I both agree and disagree. I am sure we have all seen one too many shows of Midsummers or Romeo and Juliet. But when Shakespeare is done well it is it amazing. There are also so many students every year that see a production and then are turned on to the work. Maybe we modify this recommendation that we put a cap on the amount of Shakespeare a theater company can do. One show per year?Â One every other year?
2. Tell us something we don’t know. Every play in your season should be a premiereâ€”a world premiere, an American premiere, or at least a regional premiere. Everybody has to help. Directors: Find a new play to help develop in the next 12 months. Actors: Ditto. Playwrights: Quit developing your plays into the ground with workshop after workshop after workshopâ€”get them out there. Critics: Reward theaters that risk new work by making a special effort to review them. Unions, especially Actors’ Equity: You are a problem. Fringe theaters are the research-and-development wing of the theater world, the place where new work happensâ€”but most of them can’t afford to go union, so union actors are stuck in the regional theaters, which are skittish about new work and early-career playwrights. You must break this deadlock by giving a pass to union actors to work in nonunion houses, if they are working on new plays.
New works are a must! I love when I see a play that I don’t know and it takes on me on a ride of discovery. I think this can also go for published work as well. Maybe poll the audience of what plays they have seen so a theater knows which ones to avoid.
I think the union/non-union issue is the bigger issue. Just coming back from a theater conference in San Francisco this is a major issue for the actors in the Bay area. Most theaters there are non-union which leaves the union actors with little opportunity to work on new works or anything at all for that matter. There is a 99-seat code in Los Angeles and a workshop code in New York. Why can’t we get a code across the board or at least in all the major theater cities?
3. Produce dirty, fast, and often. Fringe theaters: Recall that 20 years ago, in 1988, a fringe company called Annex produced 27 plays, 16 of them world premieresâ€”and hang your heads in shame. This season, Annex will produce 10 plays, 4 of them world premieres, which is still pretty good. Washington Ensemble Theatre will only produce three plays, one of them a world premiere. (An adaptation of… Shakespeare!) What else happened in 1988? Nirvana began recording Bleachâ€”and played a concert at Annex Theatre. By the next year, Nirvana was on their first world tour. The lesson: Produce enough new plays and Kurt Cobain will come back from the grave and play your theater.
I am not 100% sold on producing that many shows in a season. I worked with a theater company in Los Angeles that prided itself on performing two shows in repertory.Â I think for the smaller theaters it can stretch its already limited personal and budget. While it might be great for all the actors who want to work, the quality pf the show can suffer, which then effects the perception of the work being done for future shows. Also these artists also have full time jobs and other major responsibilities so while I agree maybe more than three shows per season I think twenty-seven is a bit much.
4. Get them young. Seattle playwright Paul Mullin said it best in an e-mail last week: “Bring in people under 60. Do whatever it takes. If you have to break your theater to get young butts in seats, then do it. Because if you don’t, your theater’s already brokeâ€”the snapping sound just hasn’t reached your ears yet.”
I think all theater companies should have some education ties to it. That does not mean that they have this education department that creates a touring show, but they should have a connection with a local English teacher where they can come into the class and present scenes and work with the students. Most kids think Shakespeare is boring until they experience how active the text is and then kids begin to love it. If the kids connect with the visiting actors they will ask the parents to go to that theater. There is you under 60 audience members. Then it is also the theaters responsibility to do work that appeals to both young adults and their parents at the same time. That does not mean you have to produce a fairytale, but you can’t have your whole season be crazy, sexual, avant-guard theater either.
5. Offer child care. Sunday school is the most successful guerrilla education program in American history. Steal it. People with young children should be able to show up and drop their kids off with some young actors in a rehearsal room for two hours of theater games. The benefits: First, it will be easier to convince the nouveau riche (many of whom have young children) to commit to season tickets. Second, it will satisfy your education mission (and will be more fun, and therefore more effective, for the kids). Third, it will teach children to go to the theater regularly. And they’ll look forward to the day they graduate to sitting with the grown-ups. Getting dragged to the theater will shift from punishment to reward.
But when you do produce your avant-guard play that is not appropriate for children, in stead of alienating the parents give them the option of childcare so they can still come see the show. Yes, there are legal issues here that will need to be worked out, but it could be well worth it. How many theaters are offering childcare? Imagine if you were the first. You would be the talk of the PTA and the buzz around all the playgrounds. Get those soccer moms to work for you!
6. Fight for real estate. In 1999, musician Neko Case broke up with Seattle, leaving us for Chicago. (It still hurts, Neko.) When asked why in an interview, she explained, “Chicago is a lot friendlier, especially toward its artists. Seattle is very unfriendly toward artists. There’s no artists’ housingâ€”they really like to use the arts community, but they don’t like to put anything back into the arts community.” Our failure abides. Push government for cheap artists’ housing and hook up with CODAC, a committee that wants developers on Capitol Hillâ€”and, eventually, everywhereâ€”to build affordable arts spaces into their new condos. (CODAC’s tools of persuasion: tax, zoning, and business incentives.) Development smothers artists, who can’t afford the rising property values that theyâ€”by turning cheap neighborhoods into trendy arts districtsâ€”helped create. To get involved with CODAC, e-mail firstname.lastname@example.org.
A definite must. Lean on the government to recognize artists as important and worth the time and money.
7. Build bars. Alcohol is the only liquid on earth that functions as both lubricant and bonding agent. Exploit it. Treat your plays like parties and your audience like guests. Encourage them to come early, drink lots, and stay late. Even the meanest fringe company can afford a tub full of ice and beer, and the state of regional- theater bars is deplorable: long lines, overpriced drinks, and a famine of comfortable chairs. Theaters try to “build community” with postplay talkbacks and lectures and other versions of you’ve spent two hours watching my play, now look at me some more! You want community? Give people a place to sit, something to talk about (the play they just saw), and a bottle. As a gesture of hospitality, offer people who want to quit at intermission a free drink, so they can wait for their companions who are watching act two. Just take care of people. They get drinks, you get money, everybody wins. Tax, zoning, and liquor laws in your way? Change them or ignore them. Do what it takes.
Embrace the idea of third space that made Starbucks what it is today. Third space is that place that is not work or home where people come together to talk, socialize and share ideas. The theater is a perfect place to do that. Make the lobby a third space. If that is not an option work with a local bar that you can encourage your audience to attend after the show. Theater is meant to create ideas and dialogue so lets give people that place to have that dialogue.
8. Boors’ night out. You know what else builds community? Audience participation, on the audience’s terms. For one performance of each show, invite the crowd to behave like an Elizabethan or vaudeville audience: Sell cheap tickets, serve popcorn, encourage people to boo, heckle, and shout out their favorite lines. (“Stella!”) The sucky, facile Rocky Horror Picture Show only survives because it’s the only play people are encouraged to mess with. Steal the gimmick.
I am hesitant to agree with this. I think there are some great shows that this can work and if a theater wants to explore melodrama (maybe Greek plays) than this might be suitable. I am not sure beyond that.
9. Expect poverty. Theater is a drowning man, and its unionsâ€”in their current stateâ€”are anvils disguised as life preservers. Theater might drown without its unions, but it will certainly drown with them. And actors have to jettison the living-wage argument. Nobody deserves a living wage for having talent and a mountain of grad-school debt. Sorry.
When referring to fringe theaters I agree there is no money to be had for any of the artists there. Work done is for the love of the art and to grow as artists. I do not think this comment should apply to the bigger regional theaters.
10. Drop out of graduate school. Most of you students in MFA programs don’t belong thereâ€”your two or three years would be more profitable, financially and artistically, out in the world, making theater. Drama departments are staffed by has-beens and never-weres, artists who might be able to tell you something worthwhile about the past, but not about the present, and certainly not about the future. Historians exceptedâ€”art historians are great. If things don’t turn around, they may be the only ones left.
Interesting comment in light of what I have been writing about the Rutgers MFA acting program. I do think more artists are going into financial debt over education which will catch up to them much like the sub-prime loans and housing bubble. Those artists will have to work more to pay off those debts and that means less time creating art. I think all artists need some education how to live financially simple.Â And also be encouraged that doing the work is very important.