Last night Portland Center Stage invited 30 of their closest Twitter friends to join them in a live twitter feed during the performance of Apollo.Â This brought up the discussion of the idea of immediate feedback and audience polling by some in the #theatre twitgroup.Â @SMLois liked the idea, but was not sure that most of her audience members has ever heard of Twitter.Â @LondonTheatre suggested giving the tweeters a theme or direction, or even possibly involving them in performance.Â Could this be a new way to get the allusive teens/20-something population back to the theater?
PCS has to be commended for trying new and different approaches in advertising and connectivity in a economy where more and more people are not spending money on non-essentials.Â The tweets from Act I are nothing special and in fact a little boring.Â You can try your luck with Act II or Act III. (LondonTheatre is right, their should have been a staff member as a moderator asking questions about the show to the audience members) The idea is something that should be discussed and used as a building block for future attempts in how theaters can use social media to connect to audiences and the greater communities.
Alison Hallett, from the Portland Mercury, did a liveblog during the event.Â While she cuts the blog at intermission claiming, “This blog post is worthless.”, commenter @agoodhusband writes, “This will obviously take some more time to percolate through my brain, but I found the process rather useful. I’ve always been frustrated by the traditional sit in a dark room and don’t respond to what’s happening culture that is our theatre. Shakespeare’s time allowed for people to respond to the show in real time, and for actors to directly address audience. There needs to be more of that in our time. Twitter allows that to a degree. There were some useful thoughts and insights in other Tweeple’s posts. I will digest them over the next couple of days.”