Internet Marketing

What is Internet Marketing?

Internet Marketing, also called Search Engine Marketing (SEM), is a term that encompasses two major facets of online marketing: paid placement or “pay-per click” (PPC) advertising in the sponsored areas of search engine results, and search engine optimization (SEO), which improves your visibility and ranking in natural or “free” search engine results. SEM is a measurable way to increase the visibility of your company and Web site; generating more high-quality leads for your business.

Sample Screenshot of SEO & PPC on Google Search Engine

Sample Screenshot of SEO & PPC on Yahoo Search Engine

Search Engine Optimization (SEO)

Internet search engines regularly crawl the Web to gather data about the sites they find. They use this data to rank the sites against various search criteria. The outcome of these rankings is displayed to the public as “natural” search engine results. Web site rankings in natural search change over time, therefore ranking improvements are not able to be achieved instantly.

Customize your SEO Plan based on your company’s marketing goals. Together we can tailor your SEO service to your business’ strategic initiatives and marketing needs.

1) Choose your keyword phrase focus: We’ve done the work of researching what keywords drive the best results/leads, now we just look to you to choose which keywords best meet your marketing goals.

2) Ranking Improvement: Once we start work on optimizing your Web site, your “natural” search engine
rankings will improve over time. We will share online search ranking reports with you on an ongoing basis so you’ll be able to track your improvement for your keyword phrase set.

3) Measure your results: We have enabled your SEO program to be as measurable as possible. We track and report to you:

  • Search rankings (Google, Yahoo, MSN, Ask)
  • Web site traffic (clicks, impressions, etc)
  • Leads (contact us form submissions, 800# call tracking)

Pay Per Click (PPC)

Get top placement on “paid” search engine results to generate new business for your company. We utilize paid placements on major search engines to draw more traffic and generate ‘conversions’ or leads to your business’ web site. Paid placement or Pay-Per-Click operates in a dynamic auction platform that changes minute by minute. Our PPC offering helps you manage this dynamic environment intelligently and reports your success on a weekly basis.

The result is maximum exposure nationally, statewide or locally for your keywords.

  • Target prospects with specific terms. Consult with our Web specialists to attract qualified prospects matching your business’ priorities.
  • Gain exceptional visibility with higher rankings on major search engines. Help consumers find you more readily on Google, Yahoo! and MSN.
  • See immediate results. Being included in the paid section of search engine results is a quick way to generate improved rankings on the top engines and get attention from potential clients.
  • Leverage our Web expertise to maximize your marketing efforts. We will monitor your progress and recommend modifications to ensure continued prominent placement.
  • Measure your results. Our detailed reporting metrics focus on conversions (leads). Additional metrics include: clicks, impressions, and Web site traffic reporting.